graphic design & animation
These are some graphic design and animation works such Social Media Content, Product Videos, EDMs and more.
DON DON DONKI
Donpen's 27th Birthday Campaign
As someone who has always loved J-culture, I was thrilled to come up with and execute the concept for Donpens Birthday!
I decided to tap into the concept of how Japanese Idols hold Birthday Concerts, also called 'Birthday Live's. I enjoyed creating the scene of Donpen as an Idol and Donkos as his fans, equipped with lightsticks of course!
2025 MOONCAKE PACKAGING
I had the opportunity to design the 2025 Donki Mooncake Box! This was a long process and after having gone through several concept changes and design drafts, I'm happy with how it turned out. It was really rewarding to see my first ever product design in real life!
OTHER MEMORABLE DESIGNS! (Posters & Digital Ads)
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Durex - PR Campaign
Personality Quiz Character Design
I designed characters as part of a real client brief for a PR campaign for Durex Singapore and created a personality quiz and photobooth frames to raise awareness of condom use among young adults in Singapore.
SkinSoul - Skincare & Cosmetics
EDMs
These are some EDMs I designed using Adobe Photoshop, and sent to various client databases using MailChimp.
Website Banners
These are some website banners I designed using Adobe Photoshop and Adobe Illustrator, which were uploaded to the brand website as well as Shopee & Lazada.
Social Media Content
These are some social media posts I designed using Adobe Photoshop.
Lazada Lorikeet - Crystaline
This is a product description infographic for SkinSoul Crystaline's Lazada listing. I made it in such a way that consumers would understand and learn more about the product and how it works.
Pinkk - Ionic Silver Water
Product Video
This is a video I planned, edited and executed using Adobe Photoshop & After Effects for Pinkk BodyGuard, a travel sanitizer spray.
Product Brochure
This is the new brand brochure for pinkkwater.com, which I designed and edited the copy so the topic of ionic silver which is unknown to most can be easily understood.
EDMs
These are some EDMs I designed using Adobe Photoshop and Illustrator, and sent to various client databases using MailChimp.
Website Banners
These are some website banners I designed using Adobe Photoshop and Adobe Illustrator, which were uploaded to the brand website as well as Shopee, Lazada & iShopChangi.
Lazada Lorikeet - Pinkk
This is a product description infographic for Pinkk Ionic Silver's Lazada listing. I made it in such a way that consumers would understand more about the product and how it works as the topic is not widely known.
C-Jello - Collagen Jelly
EDMs
These are some EDMs I designed using Adobe Photoshop and Illustrator, and sent to various client databases using MailChimp.
Website Banners
These are some website banners I designed using Adobe Photoshop and Adobe Illustrator, which were uploaded to the brand website.
Social Media Content
These are some social media posts I designed using Adobe Photoshop and Illustrator.
Ace Ashitaba - Japanese Tea & Health Supplement
EDMs
These are some EDMs I designed using Adobe Photoshop and Illustrator, and sent to various client databases using MailChimp.
Website Banners
These are some website banners I designed using Adobe Photoshop and Adobe Illustrator, which were uploaded to the brand website, Shopee & Lazada.
Social Media Content
These are some social media posts I designed using Adobe Photoshop and Illustrator.
school work
These are some of the works I created during my internship and Final Year Project at Ngee Ann Polytechnic.
1. MYMCA Virtual Flag Day
These are some Instagram posts I conceptualized and designed for the Metropolitan YMCA's Virtual Flag Day to help raise funds for the organization. These posts were created to introduce the new concept of having an online Flag Day due to the pandemic. Thus, I came up with a way to present both virtual and real-life elements in posts that are digestible and fun.
1. Social Media Content - NEA
These are some of the posts I created for the National Environmental Agency's (NEA) Instagram and Facebook pages during my internship at Metia, a Creative Agency.
Social Media Content - MOT
These are some of the posts I created for the Ministry of Transport's (MOT) Instagram and Facebook pages during my internship at Metia, a Creative Agency.
Social Media Content - IPOS
These are some of the posts I created for the Intellectual Property Office of Singapore's (IPOS) Facebook page during my internship at Metia, a Creative Agency.
